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December 16, 2013
Camp Kesem’s #GivingTuesday Success Highlighted in NPEngage!
Michael Beahm, Channel Marketing Manager at Blackbaud, talked to Mai-Lan Pham, Camp Kesem’s Marketing Manager, about her efforts in leading Camp Kesem through a very successful #GivingTuesday!
“For #GivingTuesday, Camp Kesem sought to inspire the big kid in all of us by encouraging students and faculty members on their campuses to take a photo in one of 45 #BigKidsGive #GivingTuesday photo booths with a sign to encourage online donations to their local college’s Camp Kesem chapter and then share their photo via Instagram, Facebook and Twitter.
Camp Kesem Marketing Manager Mai-Lan told me this was their biggest social media campaign to date! Over 1,300 #bigkidsgive photos were shared on social media, including celebrity posts from NBA star Blake Griffin and B.J. Novak of The Office. And $10,000 was raised to send more kids to camp this summer.”